If you are unfamiliar with supplements, trying to get them can be confusing and overwhelming, because there so many different brands and products, with new ones being released all the time. There are currently so many products it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can additionally be confusing, because depending on who you talk to, you perhaps very different opinions. Many people have extreme or biased views of supplements, with those on one side saying everyone needs to take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the details are somewhere in concerning. There are certainly some great supplements available, but many tools are essentially worthless, yet others have some positive benefits, but aren’t worth the cost for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, specially in magazines. Many physical fitness and health magazines are belonging to the same company as the things that are advertised in the magazine and even some of the articles are designed to promote their own brand of cures. When I worked in supplement stores I frequently spoke with folks about supplements and was interesting that numerous people had biased views towards or against certain brands based on which magazines they browse.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented within an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or have got nothing to use the product for sale. Unfortunately, the only way to find out if the studies and claims are legitimate is to find and read the original study, but benefit for those a daunting task even for folks the industry. Of course, supplement companies are well aware of that fact and they expect that men and women will not fact check their claims.
By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to what they actually are. Detrimental thing is both reputable and disreputable companies use this plan to help market their products. The difference between the good and bad companies is reputable companies put quality ingredients in many and the labels contain accurate critical information. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements will not even contain a few listed ingredients in.
Companies frequently pull off making questionable claims or lying about how precisely exactly much of an element is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is some regulation about what information can appear on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have products and are what are called “structure/function” claims.
A structure/function claim would be something like a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement aids in preventing osteoporosis.” Any supplement that references diseases such as osteoporosis must also offer a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that simply a drug can claim about preventing or treating diseases.
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